Needs checking: real brands rarely do it, scammers imitate it
"Dear Creator": a message that does not name you
A message that opens with "Dear Creator" or "Hello YouTuber", with neither your name nor one of your videos, is sent to thousands of channels. Real brands choose whom they write to.
What it looks like
Dear Creator, our company is looking for motivated YouTubers to promote its products. Reply to receive the terms.
Why it is a sign
Fake offer campaigns go out by the hundreds of thousands, to the public addresses of channels. A message with nothing about you is the sign of a bulk sending, whose aim is to find those who will click.
What a real brand does
A real brand names you, mentions a video or your topic, and says why you. A somewhat generic message also comes from hurried agencies: that is why this sign calls for a check, not a refusal.
What to do
Look for what, in the message, is about you. If there is nothing, check the brand and its address before you answer.